We have just invested in sophisticated software and added
usability testing to our services. This methodology is
intended to help clients to improve the usability and user
experience of their high-tech products and interfaces
including hardware and software, websites, intranet sites,
interactive computer and television applications as well as
handheld mobile devices. Click on this link for more
information about this service
April 2008
During 2007 we collaborated on an international online
project that generated widespread interest. For Project
Global Village we joined forces with a panel of qualitative
research consultants who represented every continent in the
world. Each consultant conducted a bulletin board in their
home country with teenagers recruited according to similar
screening criteria and discussing the same topic. Corette
Haf together with a German colleague, Ilka Kuhagen,
presented a paper at the October 2007 QRCA conference in
Vancouver, reporting on the findings and what had been
learned from this project. Several articles and conference
presentations by other Global Village team members in their
individual countries followed. The case study was also
featured as the cover story in the Spring issue of QRCA
Views magazine. Click on the link to access a
pdf copy of
the article.
Project
Global Village was also presented in a QRCA Qcast where the
content was adapted to address the needs of research buyers.
All QRCA Qcast webinars are archived and free. Click on the
link to access
QRCA Qcast archive.
May
2007
The paper
presented by Corette Haf and Andrea Chemaly at the annual
conference of the Southern African Marketing Research
Association (SAMRA) in May 2007 generated a good deal of
interest. The paper introduced online qualitative
methodology – bulletin boards in particular – to the South
African research fraternity.
Link to paper
